Topconpositioning.com
Challenge
Topcon’s flagship website needed to do more than list products. It had to unify dozens of solutions under one brand voice, guide highly technical audiences, and serve as a global resource for visitors.
Approach
Partnered with product and regional teams to restructure site content around customer needs, not just specs.
Simplified technical details into clear, benefit-driven language while keeping precision intact.
Created messaging frameworks and UX copy that improved navigation across multiple product categories and industries.
Ensured brand consistency worldwide, supporting both corporate storytelling and localized regional content.
Results
Achieved 47% year-over-year growth in users.
A streamlined site that better communicates value across Topcon’s full portfolio.
Reinforced Topcon’s global brand as the leader in precision technology.
Role
Content strategy, brand messaging, UX writing, copywriting, cross-team collaboration.
