I help brands cut through noise with messaging that connects and creative that performs. With 20+ years of
experience spanning tech, healthcare, and beyond, I turn complex concepts into campaigns that resonate.
Download my resume as a pdf
Experience
Brand Content Strategist
2005-Present
• Led development of multi-channel campaigns that increased engagement visibility across key product lines.
• Directed creative strategy for global campaigns, delivering clear differentiation in competitive markets.
• Developed and oversee brand voice, stories, and style guidelines.
• Created and supported senior leadership communications including social media, presentations, and speeches.
• Used data and research to shape content and SEO strategy, continually increasing customer engagement.
• Blended classic creative instincts with cutting-edge AI tools to accelerate development, expand scale, and drive smarter, faster execution—without sacrificing quality or creative integrity.
Topcon Positioning
Kaiser Permanente
Copy Supervisor/Specialist
Senior Copywriter
2004-2014
• Delivered standout copy, concepts, and campaigns across all channels.
• Collaborated on creative brief development and guided outside agencies through creative ideation and development.
• Managed the development of copywriters in brand voice and style. Educated and provided guidance to employees in all disciplines and at all levels of the organization in effectively communicating the brand.
Freelance copywriter
2001-2004
Created successful marketing campaigns for a broad base of clients including 24 Hour Fitness, Covad Communications, Bally Total Fitness, and AT&T.
Certifications
Google AI Prompting Essentials
HubSpot Academy AI for Marketing
University of Virginia Generative AI in Marketing
Awards
Hermes Creative Award - Integrated Marketing Campaign
GD USA - American Inhouse Design Award
Health + Wellness Design Award