I help brands cut through noise with messaging that connects and creative that performs. With 20+ years of

experience spanning tech, healthcare, and beyond, I turn complex concepts into campaigns that resonate.

Download my resume as a pdf 

Experience

 

Brand Content Strategist

2005-Present

• Led development of multi-channel campaigns that increased engagement visibility across key product lines.

• Directed creative strategy for global campaigns, delivering clear differentiation in competitive markets.

• Developed and oversee brand voice, stories, and style guidelines.

• Created and supported senior leadership communications including social media, presentations, and speeches.

• Used data and research to shape content and SEO strategy, continually increasing customer engagement.

• Blended classic creative instincts with cutting-edge AI tools to accelerate development, expand scale, and drive smarter, faster execution—without sacrificing quality or creative integrity.

Topcon Positioning

Kaiser Permanente

Copy Supervisor/Specialist

Senior Copywriter

2004-2014

• Delivered standout copy, concepts, and campaigns across all channels.

• Collaborated on creative brief development and guided outside agencies through creative ideation and development.

• Managed the development of copywriters in brand voice and style. Educated and provided guidance to employees in all disciplines and at all levels of the organization in effectively communicating the brand.

 

 

Freelance copywriter

2001-2004

Created successful marketing campaigns for a broad base of clients including 24 Hour Fitness, Covad Communications, Bally Total Fitness, and AT&T. 

 

 

Justarrive, inc.

Manager, Creative Marketing

2000-2001

  • Drove the creative process for sports marketing/electronic ticketing startup.

  • Clients included Golden State Warriors, Stanford, Miami, and Georgia Tech.

415 Advertising

 

Copywriter/Associate Creative Director

1997-2000

  • Cut my teeth in concepts and copy.

  • Clients included Robert Mondavi Winery, SF Symphony, Macromedia, First Republic Bank, Lucent Technologies, and more.

 

 

Awards

Hermes Creative Award - 2014 Integrated Marketing Campaign

GD USA -  2014 American Inhouse Design Award                                               2014 Health + Wellness Design Award