Smart strategy. Sharp craft. Work that moves the needle.

The Problem: No matter how brilliant products, services, or ideas are, explaining why it matters is a challenge.

What I Do: I untangle the complex stuff (tech nuance, regulated spaces, crowded markets, etc.) and turn it into clear messaging and high-performing creative.

How I Work: I’m as comfortable pitching the vision to leadership as I am writing the hook, guiding the designers, or briefing an agency. I set the direction, protect the idea, and build the work that moves the needle.

Download my resume as a pdf 

Where I Add the Most Value

Brand Positioning & Architecture: Defining the core narrative, messaging pillars, and value propositions that differentiate brands in noisy or highly technical categories.

Integrated Campaign Leadership: Guiding omnichannel initiatives from initial strategic brief to final multi-platform rollout—keeping creative tight, compliant, and focused on business goals.

Complex-to-Clear Storytelling: Translating intricate technology platforms, healthcare regulations, and enterprise services into compelling consumer- and B2B-facing narratives.

Modern Creative Workflows: Combining senior creative direction with modern AI tools to accelerate concept development, refine messaging, and scale content efficiently.

Environments & Experience

Regulated & Enterprise Healthcare: Crafting member-facing and operational communications that drive measurable behavior change while navigating strict clinical and legal standards.

Global B2B & Heavy Tech: Unifying international product lines, launching global digital hubs, and repositioning legacy systems for modern markets.

Cross-Functional Leadership: Working as a connective tissue between executive leadership, product marketing, legal, internal creative teams, and external agency partners.

Certifications

Google AI Prompting Essentials

HubSpot Academy AI for Marketing

University of Virginia Generative AI in Marketing

Awards

Hermes Creative Award:  Integrated Marketing Campaign

GD USA:  American In-house Design Award                        

Health + Wellness Design Award