kp.org
Challenge
Kaiser Permanente’s public website needed to be more than an information hub. It had to guide millions of members through care options, insurance details, and digital services without overwhelming them.
Approach
Partnered with UX and design teams to rewrite site copy for clarity and accessibility.
Simplified complex medical and insurance terms into plain, empathetic language.
Built content frameworks that could flex across services, from finding a doctor to managing care online.
Results
Delivered a streamlined web experience that made it easier for members to navigate care.
Supported KP’s reputation for innovation by enhancing its digital front door.
Helped drive higher engagement with online tools, including appointment scheduling and telehealth services.
Role
Content strategy, UX writing, copywriting, brand voice.
Awards: Gold in the eHealthcare Leadership Awards for Best Health/Healthcare Content, Consumer General Health Site
